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AJ Khubani

President & Chief Executive Officer

TELEBRANDS USA

Looking back at 20 years in the business, it is difficult for A.J. Khubani to imagine a time when TELEbrands, his $200 million dollar company, was $13 million dollars in the red, filing for Chapter 11. The self-made millionaire has been “there and back” as they say, having sold his first product (an AM-FM radio for $10) at the age of 23, skyrocketing to $200 million dollars in annual revenue in 1995, plummeting to bankruptcy in 1996, and climbing out of Chapter 11 only three months later.

When an unexpected lawsuit drove the company to file for bankruptcy in 1996, Khubani felt the toll financially and emotionally. However, he managed to turn the upset into an opportunity to rebuild his business from the ground up. By trial and error, Khubani has discovered the importance of a smaller staff with a strong nucleus; a brilliant management team to which he credits the company’s success.

Today, TELEbrands has once again exceeded expectations, having become the driving force in the DRTV industry. The company’s invention channel can be seen on television, in print ads and catalogues, and on the Web in 90 countries. Khubani currently resides in Saddle River, New Jersey with his wife, Poonam and his three children.

Ajit Khubani
AJ Khubani
A.J. Khubani
Telebrands
Telebrands USA